Yoon Eun Hye helps Amore sell a lot of Ryeo shampoo
Yoon Eun Hye has been making Amore’s Ryeo herbal hair shampoo a huge success for the company. Yoon Eun Hye has been endorsing Amore’s Ryeo herbal hair shampoo for some time now, putting out a few a commercials in addition to print ads. Amore reported that profit from Ryeo for the 3rd quarter of 2009 went up a whopping 142% over the same period last year.
Process that – a 142% increase in profit. I don’t know how the Korea shampoo industry works – maybe there are lots of ups and down, but even a 5% year over year increase is considered successful. But to more than double profit in a year is a true testament to Yoon Eun Hye’s marketing power.
Additionally, it’s been shown that Yoon Eun Hye has real impact on consumers. In a recent survey of 328 alopecia patients from the Lee Munwon Clinic, when asked “which TV CF of 2009 left you with the deepest impression?” – 78.9% of respondents chose the Ryeo shampoo CF (commercial) featuring Yoon Eun Hye.
Yoon Eun Hye certainly has the Midas touch, also known by fans as the YEH Effect.
Thanks to smr05 for translating Korean news reports.
I think I would never understand how did Eunhye manage to sell shampoo wearing the wig in the CFs =.=
If this goes on, I believe she can even sell sand to the Saharan!
Actually, not only with Ryeo shampoo, Eunhye has proved again and again that she’s a true CF Queen. Not by Quantity, but by Quality!!!
I have heard that “Eye2o”, another endorsement of hers, was suffered from the YEH effect that it sold too many too fast to the point that it was banned from releasing any new Ads (clarified why we dont see Eye2o Ads in a long time)
The Samsung: Zipel fridge line also increase in more than double profit years after years (but hey! Who wouldn’t want a fridge that drawn by YEH herself?)
Plus! JoinUs and Basic House cloth lines still not letting go of her even though she’s the spokesperson for them for many years already. (and even become their co-designer!)
Yoon Eun Hye definitely has her touch when it comes to marketing ^___^
I totally agree. I don’t understand how they decided to market shampoo with wigs but Amore’s sitting happy thanks to YEH.
YEH Effect wins again. I bet it’s getting more expensive for companies to “obtain” the YEH Effect but it’s a gold mine. Plus in this economy, there’s no reason to change something that clearly works so well. Joinus and Basic House are wise to stick with YEH. I’m happy YEH is doing so well.
YEH effect rockssssssssssss
Shes realy beautifull im surprised. : D