I noticed people talking about this at Soompi so I'd like to clear up something with the readers here, before it becomes accepted fact. I would post this at Soompi too but some people there tend to start useless arguments if there's the slightest disagreement about anything.
I originally wrote in this article:
Yoon Eun Hye for Basic House China Fall 2010
I still find it amazing that Yoon Eun Hye is the primary model for Basic House China instead of a Chinese celebrity. Basic House is a Korean company but they are selling these products in China. It really is a testament to Yoon Eun Hye's marketing power and popularity in China.
Several sites, including Allkpop, later posted paraphrased versions of my article and stated that YEH was chosen over a Chinese celebrity.
It's quite amazing how long Yoon Eun Hye has been modeling for Basic House China. Usually celebrities are used for just one season or half a year before they're replaced by someone new. Let's also not forget that she was chosen over a Chinese celebrity to promote the brand so either this is a testimony to her eternal beauty or her great international marketing influence.
The difference in wording is subtle, but the interpretation can vary a lot. I was complimenting YEH, but I was definitely not saying she beat out a local celebrity for the job or somehow implying Koreans are better than Chinese. That is absolutely absurd. My reference to "Chinese celebrity" was hypothetical. I've edited the article to make that clear. As far as I know, Basic House simply uses the same model for Korea and China. I apologize if it's interpreted differently.
There has already been 1 angry person in this thread complaining in a ridiculous, profanity-filled rant (post deleted).