Yoon Eun Hye, The Yoon Eun Hye Syndrome Fever in Central and South America, MBC's "Goong" and "1st Shop of Coffee Prince" airs consecutively
As MBC drama "1st Shop of Coffee Prince (17 episodes)", "Goong (24 episodes)" and etc. are being aired in the far away regions of Central and South America, it has brought out the Yoon Eun Hye fever.
According to MBC Central and South America, Panama SERTV's began airing "Goong" on July 30th and Paraguay's Red Guarani broadcasting station will air "1st Shop of Coffee Prince" on September 15th with "Goong" scheduled to be aired afterwards in January of next year.
MBC has been marketing 13 dramas in the Central and South America regions previously. Diverse dramas from historical dramas such as "Jewel In the Palace" and 'Damo", and modern dramas such as "My Lovely Samsoon", "Wife Queen", "Phoenix", "Greatest Love", "Desire" and etc. with Spanish subs were marketed. But such focus in purchasing and airing of a particular actor (Yoon Eun Hye)'s dramas is unprecedented. Previously, Lee Young Ae's "Jewel in the Palace" had been the best seller up to this point.
Yuh Seung Chul of the Korean Embassy in Panama has reported that "Goong", which began airing on Panama's SERTV on July 30th, is receiving a feverish response. SERTV has purchased and aired Korean dramas since long ago and Karen Ching of SERTV stated "Korean dramas are popular as they are good to watch together with your family".
"Goong" is currently scheduled to air during its prime time slot, from 8PM to 9PM, and the airing of its episodes has been extended from 30 minutes to 1 hour. As "My Lovely Samsoon" has been the biggest hit in Panama so far with "Boys Over Flowers" coming in 2nd, it is interesting to see if "Goong" will be able to break the records set by "My Lovely Samsoon". In addition, the station has already scheduled to begin an encore broadcasting of "Goong" in September when the current broadcasting ends on August 30th.
Meanwhile, Paraguay's TV station Red Guarani has purchased the rights to air Yoon Eun Hye's dramas, "1st Shop of Coffee Prince" and "Goong" at the same time. According to Lee Dong Hwee of the Korean Embassy in Paraguay, the station will air "1st Shop of Coffee Prince" every Saturday beginning on September 15th. In addition, "Goong" will follow "1st Shop of Coffee Prince" and air every day from Monday through Friday beginning in January.
As Paraguay was a dead market for Hallyu (Korean Wave) previously, this will be the first time that MBC drama will be aired in the country. Paraguay has previously been the filming site for MBC's charity public service program, "KOICA's Dream".
It is also a rare case that Colombia and Chile are presently negotiating to purchase and air "1st Shop of Coffee Prince" and "Goong", as both countries have been a barren market for Hallyu.
In regards to such "Yoon Eun Hye Syndrome", Jung Kil Hwa of MBC Central and South America stated "The appeal of K-dramas are relative to the KPop boom in these markets as well...Selling dramas abroad is fundamentally a "Long Tail Market" for the stations."
The director Jung of MBC Central and South America further added, "We can also think that the constitutional monarchy setting of "Goong" may appeal to the historical backgrounds of the region and "1st Shop of Coffee Prince" may be felt close to the people as they are big producers of coffee...But I would think that the strongest selling point behind these is Yoon Eun Hye's characters and the storyline".
MBC Central and South America is now preparing to use the current movement to market its products to Brazil. President Jung Kil Hwa showed his anticipation by station, "Don't you think next year would be a great time for us as we celebrate the 50th year of Koreans immigrating to Brazil?".
Reporter Jang Jae Yeon@Topstarnews.net
(Follow the link and click "like" and rt it^^)
(Click this link to show your interest^^)
(click the link, scroll down, and click the little hand symbol to vote up this article)^^